Contacts to Suppress
4
High fatigue / low response
Cost Savings
₹3K
From suppressed contacts
Priority Contacts
4
High propensity customers
Potential Revenue
₹8.4L
From optimized outreach
Step 1: Waste Diagnosis
Waste diagnosis: Past campaign response rates, over-contacted segments, channel inefficiencies (call vs email vs SMS), RM activity vs actual outcomes. NOT AI accuracy claims.
SUPPRESSION FIRST - Do Not Contact
These customers MUST be suppressed before any targeting. Silence is the best action here. Wasted cost avoided is as valuable as revenue earned.
Customer | Contacts (30d) | Fatigue Score | Response % | Suppression Reason |
|---|---|---|---|---|
Rajan Enterprises CUST-S001 | 12 | 92 | 2% | Contact fatigue - 12 touches in 30 days |
Mehra Trading Co CUST-S002 | 8 | 85 | 5% | Low response probability (<5%) |
Sunita Textiles CUST-S003 | 15 | 98 | 0% | DND registered + Contact fatigue |
Kapoor Industries CUST-S004 | 6 | 72 | 8% | Complaint filed about frequency |
Select a customer to suppress from outreach
Campaign Optimization Summary
4 contacts
Save ₹3K in wasted effort
★ Suppression is as valuable as conversion
4 contacts
₹8.4L revenue potential
50%
Contacts eliminated vs total pool